Paris is entering a new era of luxury real estate with the arrival of branded hotel residences developed by Maybourne, the iconic group behind Claridge’s in London. At the heart of the French capital, in the historic Îlot Saint-Germain, once a convent, literary salon, and most recently, the headquarters of the French Ministry of Defense, 23 ultra-prestigious apartments will be launched in April 2025. Scheduled for completion in 2027, this landmark project positions Paris at the very top of the international luxury real estate market.

This discreet development features 23 bespoke residences: seven on Rue Saint-Dominique designed by the renowned Pierre-Yves Rochon, and sixteen on Rue de l’Université envisioned by acclaimed interior designer Laura Gonzalez. Residents will enjoy privileged access to the adjoining Maybourne Saint-Germain hotel, which will house six refined dining venues including a Japanese restaurant, a patisserie, and a Salon de Thé. They will also benefit from exclusive access to Surrenne, Maybourne’s wellness and longevity brand, soon to become one of the largest and most luxurious spa and health clubs in Paris, dedicated to immersive well-being, beauty, and fitness.

According to Paris Ouest Sotheby’s International Realty, the expected prices, around €6 million per apartment, far exceed the average for even the most sought-after Parisian districts, such as the 7th arrondissement, where values range between €25,000 and €30,000 per square meter. This marks a true turning point in an already highly competitive market. It also signals the rise of branded residences in Paris, a trend long established in cities like New York and London, now finding fertile ground in the French capital.

Parisian luxury Real Estate: Where heritage meets innovation

Paris has always captivated international buyers with its architectural heritage, Haussmannian façades, historic mansions, and penthouses with breathtaking views of the Eiffel Tower. These new ultra-luxury branded residences add a new dimension to an already extraordinary offering. The interiors, designed by Pierre-Yves Rochon and Laura Gonzalez, will feature exceptional finishes: fine marbles, crystal chandeliers, freestanding bathtubs, custom kitchens, integrated smart home technology, and more.

These new residences combine the elegance of a five-star hotel with the privacy of a luxury apartment. Residents will enjoy bespoke concierge services, 24/7 room service, valet parking, private access to wellness facilities, a rooftop terrace with panoramic views of Paris and even private pools. A rarity in the Parisian market, these features will undoubtedly appeal to connoisseurs of comfort and distinction.

Iconic neighborhoods remain coveted

Beyond this flagship project, Paris’s most prestigious neighborhoods continue to anchor the high-end market. Saint-Germain-des-Prés, the Marais, Trocadéro, Chaillot, Passy, La Muette, Montmartre, and the Champs-Élysées all epitomize Parisian elegance. These districts are home to high-end duplexes, spacious lofts, and luxury apartments with private terraces and elevators, in constant demand among foreign buyers.

In areas like Neuilly-sur-Seine and Auteuil, the peaceful atmosphere, abundance of green spaces, and contemporary villas with private gardens attract families seeking a refined lifestyle just minutes from the city center.

A market driven by international buyers

As Alexander Kraft, Chairman and CEO of Sotheby’s International Realty France–Monaco, points out, the future owners of these branded residences will be primarily international, with 70% expected to be American, followed by buyers from the Middle East and Asia, and a minority of French investors seeking exceptional heritage assets in Paris.

These global buyers are drawn to the concept of serviced residences, already well established in other major cities. In Paris, the trend is gaining momentum, responding to the needs of a mobile, cosmopolitan, and highly demanding clientele. The prospect of owning a secondary residence in Paris with all the privileges of a five-star hotel is a powerful incentive.

Paris Ouest Sotheby’s International Realty: At the heart of this transformation

As a leading figure in Paris’s luxury real estate market, Paris Ouest Sotheby’s International Realty is positioned at the forefront of this evolution. With deep knowledge of prestigious neighborhoods, a curated portfolio of rare properties, including historic mansions in Montmartre, 18th-century châteaux in Versailles, and riverfront apartments in Saint-Germain,and a loyal international clientele, the agency embodies excellence in luxury property services.

In addition to expert purchase advisory, the firm offers high-end rental management, personalized investment consulting, and premium post-sale service — all tailored to the expectations of a discerning global audience.

A new era for parisian luxury Real Estate

The launch of these Maybourne-branded residences marks just the beginning of a broader transformation. Investors are increasingly seeking to combine French art de vivre with architectural heritage and contemporary comfort. Virtual tours of luxury properties, in-depth features on historical estates, and guides to Paris’s most prestigious neighborhoods are fueling this growing enthusiasm.

Buyers often accustomed to the standards of cities like Dubai, Miami, or London, now expect a complete residential experience. High-end duplexes with private gyms, indoor pools, or landscaped terraces with views of the Seine are fast becoming key decision drivers.

With the emergence of branded luxury residences, Paris is solidifying its status as a global capital of high-end real estate. The fusion of historic elegance, five-star hotel services, and the expertise of agencies like Paris Ouest Sotheby’s International Realty is attracting a new generation of elite buyers ready to invest in a lifestyle like no other.

In this context, extraordinary properties  whether it’s a Trocadéro penthouse with Eiffel Tower views, a stately home in the 16th arrondissement, or a luxury villa with garden in Neuilly-sur-Seine are expected to continue appreciating in value. The coming years will mark a shift toward even greater refinement, where real estate is more than ever a true expression of art de vivre.